A new area has opened on the main floor of the main library on campus. Called the Langsam Living Room, it is a lounge-style work area for students. it had to be branded separately from the rest of UC, but use enough elements of the UC branding guidelines for it to be clear it was affiliated. I chose a midcentury-inspired design language to reflect the furniture and decoration choices, as well as the time period the library itself was built during.
UC Libraries has a very old - but very well loved - graphic on many aisles of how to interpret the Library of Congress sorting system. It was time for it to be replaced, but the design couldn't be purely functional. Because the old version was pictorial and fun, this new one had to carry some of that same energy but look modern, branded, and professional at the same time. This combination of rendered 3D and 2D elements fit the bill nicely.
I inherited this project from the previous library co-op, so this was a really good exercise to learn how to merge design styles together. There were many components of the design I was not allowed to change, but the faculty member who had collected the data also wanted sweeping design changes so it was a fun challenge to remedy these two sparring goals. This exhibit was printed in large scale directly inside the entrance to Langsam Library.
Our library is affiliated with the American Library Association, so from time to time I was asked to make graphics for them as well. This was a fun exercise, learning to work with halftones in a vector environment.
